Pine Point was Canadian mining town. When the mines stopped, so did Pine Point. While some former mining towns adjust and reinvent themselves, others become ghost towns.

Pine Point became the ghost of a town. It’s not on a map and, outside of some blacktop and concrete (and one hotel basement), barely exists outside of the memories of those who lived there.

But the town still lives on Richard Cloutier’s Pine Point Revisited and, now, via the interactive documentary Welcome to Pine Point, by my new favorite creative team The Goggles.

Originally intended to be a book, as Paul Shoebridge writes, “It probably makes more sense that it (Welcome to Pine Point) became this.”

This is top notch storytelling, first and foremost, designed in such a way as drop the reader/watcher/listener into Pine Point as it was – and as it’s remembered. The use of an interactive medium is secondary, but also essential to the experience. If we, as marketers, can use the tools and resources at our disposal to tell stories half this worthwhile and engaging, we’ll be headed for very good things.

[story via Very Short List // image via Pine Point Revisited]