NEWS

Broadhead + Co Named Agency of Record: AGCO Application, Challenger and Massey Ferguson
May 2008

Farm-equipment manufacturer AGCO Corporation (NYSE: AG) has named Minneapolis-based Broadhead + Co as public relations agency-of-record for its AGCO Application, Challenger and Massey Ferguson brands.

In addition to public relations, Broadhead + Co will provide marketing strategy work for AGCO’s application equipment products, including the Ag-Chem RoGator and TerraGator, and Spra-Coupe. Reliable and effective application equipment has become an increasingly important management tool in today’s crop production cycle.

Broadhead + Co will offer ongoing public relations and interactive services for the Massey Ferguson and Challenger brands. Massey Ferguson, an established brand with a rich heritage of over 160 years, offers one of the most complete lines of equipment for agricultural producers and rural life-style consumers. These include zero-turn mowers; subcompact, compact, utility, midrange, high horsepower, and specialty tractors; implements; and a full line of hay and tillage equipment, and combine harvesters. Challenger offers revolutionary track and wheeled tractors to increase productivity for today’s professional producers. Since its introduction, the Challenger name has stood for professional-grade farm equipment, and quality in-field service and parts support.

Broadhead + Co is a Minneapolis-based marketing agency focused on connecting the interests of urban + rural America. Their client list includes leading organizations such as AGCO Corporation, The Almond Board of California, the Ethanol Promotion and Information Council, Land O Lakes and United Phosphorus, Inc.