NEWS

Broadhead + Co Names Perrozzi as Interactive Lead
March 2007

Broadhead + Co has named Crystal Perrozzi as lead strategist for the agency’s growing interactive team.

With the agency since the summer of 2006, Perrozzi will oversee all facets of the agency’s interactive work with its clients, from site production to online ad strategy to analytics.

Perrozzi joined Broadhead + Co from Carmichael Lynch in Minneapolis where she led the overall interactive efforts for the Harley Davidson account. In addition to Harley, Perrozzi has worked for a wide variety of clients in her career, including BASF, Honeywell, Medtronic and Pfizer. She is a graduate of the University of Nebraska.

Broadhead + Co is a Minneapolis-based marketing agency focused on connecting the interests of urban + rural America. Their client list includes leading organizations such as The Almond Board of California, the Ethanol Promotion and Information Council, Pfizer Animal Health and United Phosphorus, Inc.