Tune in to K-Mag Campaign

K-Mag is an established and trusted fertilizer from The Mosaic Company, but many growers do not know it by name.

Retailers often put it in their fertilizer blend, but refer to the product by nutrient analysis rather than brand name. This creates an awareness challenge with growers.

The objective of the campaign was to increase K-Mag sales in target markets by engaging growers and getting them to “Ask for K-Mag in their Blend” from their retailer.

The idea was to remind growers that by using K-Mag, they can get more yield and quality from their crops, resulting in more money in their pockets.