Boehringer Ingelheim Vetmedica, Inc. Dairy Portfolio

Acquisitions bring changes. And changes were rampant at Boehringer Ingelheim Vetmedica, Inc.

With the purchase of the former Fort Dodge Animal Health portfolio, Boehringer Ingelheim Vetmedica, Inc. has become a leader in the dairy industry – where they had very limited awareness in the past.

The challenge was that very few dairy farmers and even veterinarians know Boehringer Ingelheim Vetmedica, Inc. by name. Yet, the products recently acquired by BI have very high brand recognition in the dairy industry.

A dairy portfolio ad was developed to drive awareness of Boehringer Ingelheim Vetmedica, Inc’s. new leadership role in the dairy industry and its ownership of highly recognizable products.

Additionally, Boehringer Ingelheim Vetmedica, Inc. is a family-owned company, a point that resonates well in the dairy industry. This fact differentiates the company and its perceived commitment to family-owned dairy operations from the competition – large pharmaceutical conglomerates.