Cydectin® Wounded Warrior Project®

Brand marketers for Cydectin, a brand within Boehringer Ingelheim Vetmedica, Inc., knew they wanted to give back to our nation’s military. They wanted to show returning veterans that America’s beef and dairy producers are grateful for their service. Boehringer Ingelheim turned to Broadhead to figure out a way to make that happen.

Partnering with the Wounded Warrior Project, a nonprofit organization committed to honoring and empowering wounded warriors, Broadhead created the Cydectin “Honor Our Troops” program. The purpose of the multi-faceted campaign was to help beef and dairy producers understand that the sponsorship and program gave them yet another reason to use Cydectin, a market leader in its segment. The campaign is still in its early stages, but web traffic and general buzz around Cydectin has already jumped dramatically. Visit the Cydectin Honors Troops microsite .