Mosaic Influencer Outreach

The goal of the Mosaic Focus on the Facts kits was to develop dialogue between Mosaic and multiple audiences including key retailers and influencers like university and extension staff, and crop advisors.

We wanted to re-energize the fertilizer market by leveraging new soil data which enables retailers to understand nutrient needs in their area and customize soil testing.

And in turn, give that information (the updated needs of the) to the grower.

Mosaic developed a system that created maps detailing the soil composition of N, P and K within a 20 mi. radius around a fertilizer plant.

The maps also show the soil potential if the right balance of Mosaic fertilizer were used.

The kit contained these customized maps, the research data and an introduction to energize the target.